Instagram is among the most powerful social media platforms and is perfect for engaging with your target audience and building a loyal customer base. Since its inception, Instagram has built a wide variety of brands and influencers, allowing businesses to bridge the gap between their product/services and target audiences. To maximize the potential of Instagram for your business, the question of how do you get views on Instagram is natural to arise in your mind.
As of 2024, Instagram has more than 2 billion active monthly users, has the third largest ad audience and an average user spends around 33.9 minutes on Instagram, making it a place to connect with your target audience, no matter which industry you belong to. Considering the fierce competition on the platform, it can be a little challenging to understand how to get noticed on Instagram and build your brand.
With over 500 million daily active users, Instagram is definitely a vibrant world to be in. Let’s dig deeper into the question “How to get more views on Instagram” and understand how to use the platform to its full potential.
How Do You Get Views On Instagram: Understanding The Algorithm
Before delving into “How to increase visibility on Instagram”, it is crucial to understand how the Instagram algorithm actually works and it will initially help you to get noticed on Instagram and build your brand.
What is Instagram Algorithm?
Instagram algorithm is essentially a set of rules that makes the content rank on the platform. The algorithm decides what content will show up and in what order, it applies to all content types on the feed i.e. Explore page, Home Page, Reels and even stories. To get more views on Instagram, understanding various aspects of the algorithm will form a strong foundation for the journey.
How Does Instagram Algorithm Work?
In simple words, the algorithm looks over the information or content such as feed posts, stories, reels and user’s behavior and interest in order to show the right content to the right people.
The ultimate aim of the algorithm is to make every user’s experience as engaging and pleasant as possible. This is the reason why you see more posts from particular accounts more often than others, the algorithm is designed to ensure that Instagram is valuable to everyone.
The competition is fierce and the journey of understanding how do you get views on Instagram is all about playing right with the algorithm and focusing on making content that resonates with your target audience. To do it effectively, you are required to follow a few principles that will help you get noticed on Instagram.
How To Get Noticed on Instagram: Top 10 Effective Ways
If your goal is to get more views and increase visibility on Instagram, then all you need to do is efficiently use different content types and formats that the platform offers you.
We’ll cover the top 10 effective ways that will help you to get views on Instagram.
Make Content That People Will Share
Focusing on developing sharable content should be an integral aspect of your Instagram marketing strategy. The point is self-explanatory, the more users share your content, the more your chances of getting views on Instagram, but the real question is what content types encourage users to share?
To begin with, you need to research your competitors and analyze the content strategy that is helping them to get views on Instagram. It will help you understand their shareable factor and help you create content that will evoke strong emotions in your target audience.
Stay Ahead Of Trends and Hashtags
Reels are undoubtedly among the fastest and most effective ways to increase views on Instagram. Wondering why?
Instagram provides a separate tab to explore reels and it gives you an opportunity to expose your content to a whole and relevant audience, increasing the possibility of getting more views on Instagram.
In order to get your content into the eyes of the platform, you need to put together your creativity with the trending hashtags and music that will help you increase visibility on Instagram.
As a brand, you just can’t incorporate every trending thing in your content strategy, so it is important to keep a check on the trend that can be strategically aligned with your brand values, image and content.
Publish More Carousels
At first glance, it may look like Instagram is all about reels but it’s not the entire picture. It is important to remember that both videos and posts hold equal importance and Carousel is the feature that perfectly integrates both content types.
Wondering how do you get views on Instagram? Then you must strive to publish quality carousel posts. Why? Carousels have an average engagement rate of 1.92% which surpasses Reel’s engagement rate. It’s an essential aspect of understanding how to increase views on Instagram because they are easy to share and the algorithm prefers to show it up on the Explore page, enhancing your chances of getting noticed on Instagram.
Get Creative With Your Captions
In order to understand how to get views on Instagram, you can’t underestimate how valuable Instagram captions can be in communicating your message and making your post more engaging. It is essential to keep your captions concise and impactful.
People love stories, you can use captions to narrate a story that evoke emotions and connect with them. Ask them questions to encourage engagement. Use relevant emojis to add a visual element to it. Add a Call to Action (CTA) to further persuade the audience to take the next step or desired action. Most importantly, keep it humorous, for instance, clever wordplay can make it more engaging which will motivate users to like your post and help you get noticed on Instagram.
Post Consistently At Best Times
The secret to get more views on Instagram is not only about posting relevant and engaging content, what time you are choosing to post also plays a critical role and it highly influences your chances of getting noticed on Instagram.
It is crucial to share your content when the majority of your audience is active on the platform. Don’t expect to get to know the best time in initial stages as it’s a trial-and-error process. Allow yourself to make mistakes and consistently monitor the analytics and performance, identify the pattern that best works for you and consistently follow it. It is the secret element of understanding how to increase visibility on Instagram.
Keep in mind that it varies from industry to industry, location and time zones. Once you have identified the high-performing times, create a content calendar and execute it with no compromise on quality and consistency.
Promote User-Generated Content
In simple words, user-generated content is essentially the posts, reels and stories that users post that feature you. It reflects their perspectives, experience and valuable insights regarding your brands and the products and services you are offering.
User-generated content works like magic in increasing brand exposure and credibility, potentially increasing views on Instagram.
Keep your eye on the content in which you are tagged and share them regularly via Instagram stories. Don’t just stop there, encourage your customer base to share their experiences with your brand’s products and services by running giveaway contests and hashtags.
Instead of regularly promoting the brand by yourself, let your customers do it for you. It will not only help you get noticed on Instagram but will also help you build credibility among your potential customers.
Running Giveaway Contests
Regularly hosting giveaway contests on social media has evolved as a widely used strategy to get views on Instagram and the fastest way to increase visibility. A giveaway contest is about giving your followers something of their interest and relevance to your business.
In exchange for this, you simply tell them to do some simple tasks like account follow, commenting on the posts or posting a giveaway post.
Well, the tasks highly depend on your social media objectives, but nearly every trick results in increasing visibility on Instagram.
Ensure that you specify all the instruction clearly, prize information and other relevant guidelines.
Collaborate with Influencers
Gone are the days when Influencer marketing was only meant for the brands having the big budgets. The advent of social media platforms like Instagram has resulted in many micro-influencers. Influencer marketing is among the most effective techniques to get more views on Instagram.
Influencer marketing, as the name suggests, influencers are renowned for its capability of presenting your products or services to your target audience and persuading them to take the desired action.
In fact, 60% of people tend to trust the recommendation of influencers more than brands promoting themselves. Influencer collaboration is a reliable way to let your target audience know about your brand and an effective step to get more views on Instagram.
Consistently Engage With Your Customers
The key to understanding how do you get views on Instagram is not just about growing new followers and increasing your customer base, it also refers to sustaining the attention of your existing customers.
Initially, it can be challenging to get more views on Instagram because Instagram is highly competitive and it is only expected to increase in the future. If the Instagram algorithm doesn’t detect any kind of engagement with an user, it will push your content down in their feed. The more you engage, the more algorithm will reward you with more views on Instagram. Consistency is the key to get noticed on Instagram.
How Do You Get Views on Instagram: Beating The Algorithm!
The ultimate secret to increase visibility on Instagram is to stay aligned with the algorithm principles. Every brand wants to know about the ways of beating the algorithm but there is no universal answer to the question.
It is simply a matter of knowing how the algorithm works and using it to your advantage. To get more views on Instagram, regularly create high-quality and engaging content, publish at the best times and stay active with your customers, it will ultimately increase your chances of getting noticed on Instagram and getting more views. Never forget to keep a check on new trends and use all features like reels, stories, hashtags, and carousels and this fusion will enhance your reach and increase views on Instagram authentically.
Wrapping Up!
Understanding how to get more views on Instagram can be challenging but it’s not impossible. You can begin by implementing the mentioned ways to expand your profile’s reach and connect to your target audience. By now, you must have understood how do you get views on Instagram, but keep in mind that increasing visibility on Instagram is just one step.
Focus on increasing the real engagement and persuading them to take action, not just getting likes. Your aim is not just to get noticed on Instagram, it’s a part of the journey that should make you achieve your long-term goals and help you take your business to new heights of success.
