Digital marketing is a type of marketing in which you generally reach out to your customers over the Internet. SEO is a common term in the arena of digital marketing. It stands for Search Engine Optimization. SEO is a way of boosting the amount and quality of user traffic to your company’s website. It helps your website achieve a higher ranking when a web user looks upon the browser for some bit of information that is related to your industry. Implementing good SEO strategies increases your brand visibility online. This would eventually increase your chances of converting those visitors into your customers. When carried out effectively, SEO may help your business make a name for itself online while improving the user’s experience on your website.
Many clients expect to get all digital marketing-related services including SEO at the same place but face difficulty as not all digital marketing agencies specialize in it. It also is difficult for agencies to hire or train an in-house SEO specialist team that helps them achieve the same results as an SEO specialist.
Since SEO is such an important aspect of a company’s marketing strategy, you should collaborate with an experienced white-label SEO agency. Fortunately, many SEO agencies can optimize the client’s website for your digital marketing company. This process is known as SEO outsourcing or reselling.
What is SEO outsourcing?
Most in-house marketing teams have a lot of work to accomplish and very limited time. This is especially true when it comes to search engine optimization (SEO). Interestingly, some people read the ‘O’ in the term SEO as ‘outsourcing’ to mean that your in-house team is never involved, however, this is not entirely the case. Outsourcing SEO will surely save you time and money, but it requires perfect coordination. Your in-house team and the white-label SEO agency need to work closely for SEO ‘outsourcing’ to be effective. They must ensure that organizational goals and marketing team Key Performance Indicators (KPIs) and campaigns are in sync with SEO efforts.
Now you may ask why outsourcing SEO is necessary? It is necessary because of constantly upgrading algorithms of search engines, severe competition in the market, and a general lack of awareness of the field, SEO may be exceptionally hard for non-experts. It also needs some time to achieve the desired results. Regardless of the time, the results of SEO outsourcing are tremendous.
Benefits of SEO Outsourcing
Outsourcing SEO offers numerous advantages that make it preferable to forming an in-house SEO team.
Employees at an SEO agency are well-versed in their field. They are well-trained and stay up to date on all SEO-related developments. Given how frequently algorithms change, they need to keep up with the changes to retain all of their clients.
Your newly trained in-house team that is still learning, on the other hand, may not have any other clients to cater to and may not be as up-to-date as a professional SEO agency.
- Faster and better results
An SEO service provider can take what you have and put a dynamic digital marketing strategy to it that includes improved elements such as a keyword strategy, lead generation, content marketing strategy, and others. As a result, the traffic on your clients’ websites increases quickly from the content. Therefore, developing and implementing a proper SEO strategy on a website with otherwise good traffic and content can often bring long-term results.
You may also expect SEO strategies to work effectively when you opt for outsourcing SEO as opposed to the customary delays of an in-house SEO team. An in-house SEO team can take a lot of time in pre-planning and preparation before implementation, especially if they’re inexperienced or new to SEO. After all, less experienced professionals will naturally need more time to understand and figure things out before they begin.
- Access to a highly experienced service
The high experience of a professional SEO specialist is a common reason why one should outsource SEO rather than invest in building an in-house team.
There is a significant difference between just ‘knowing’ SEO and being an SEO professional. The result is similar to going to a 25-year-old doctor instead of a doctor who has been practicing medicine for 25 years.
- Cost benefits
Creating an in-house SEO team to handle all online marketing responsibilities and implement digital marketing tactics is more difficult than it appears. It would require staff training and the purchase of relevant software. It may also involve pay increases and other benefits for team members.
And things can get even worse if someone from your carefully assembled team decides to depart. All of that training and investment would be lost. Furthermore, this entails more expenditure that would be required to train a new employee from ground zero before incorporating them into the team.
As a result, it should come as no surprise that outsourcing SEO is substantially less expensive than building an in-house SEO team. A white-label SEO company can provide a lot of value for a relatively low price. Keep in mind that SEO pays off over time. And you cannot afford to implement SEO wrong from the outset because it might be expensive in the long run. Therefore, you would need some professional insight for the same.
- Stronger marketing strategy
Many businesses use SEO by just generating average content and hoping for organic traffic and leads. That is not enough today. A good SEO strategy and proper implementation are very crucial for generating organic traffic.
A high-quality SEO agency will help you establish a competitive strategy in these areas:
- Keyword strategy and content strategy across many platforms as well as your website. (Blog, YouTube, Social, etc.)
- Schedule of thematic content production content marketing (getting leads and business from your content creation)
- Establishing links (getting backlinks from valuable domains)
Of course, not all SEO agencies are perfect. Make sure you research well before choosing an SEO agency to ensure you get the best ROI.
- Consistent implementation of your SEO strategy
Nothing beats consistency when it comes to SEO strategies and their implementation. Search engines like you to be consistent because end-users like regular content. If you keep your SEO in-house, you could be inconsistent as your team might get distracted by some other marketing tasks from time to time.
Excellent SEO strategies necessitate that you remain consistent throughout the year, every month, and every day. Let’s say that you train an individual for in-house SEO (in addition to their other marketing roles). Not only is their time divided, but they will also get distracted, thus reducing their efficiency. This won’t be happening if you simply choose to outsource your SEO. Your marketing staff would continue their work without having to worry about the website anymore.
The thing about SEO strategies is that, while most people know it, the number of experts is less. Everything takes some time. So, instead of devoting time and resources to training someone from your staff, why not yield more benefits from outsourcing SEO.