1. Website Traffic 2. Engagement 3. Conversions 4. Brand Visibility and Perception 5. Growth in Audience Base 6. Return on Investment
Enhances ROI assessment and performance evaluation Allow you to efficiently optimize your influencer campaigns Helps you compare with other campaigns
With the understanding of influencer marketing KPIs, measure how well-optimized your influencer campaign is in achieving your desired results and allow you to implement changes to refine the strategy if something is not wrong with it.